Project Overview
BitBandy is a B2C ticketing platform designed to streamline event ticket purchasing, event hosting, and ticket resale, while introducing a multi-wallet system (crypto, fiat, and an in-app token economy).
The problem was that event hosts needed a single platform that enables them to sell tickets, manage data and merchandise all at the same time.
The goal, therefore, was to design a digital system that reduces friction in setting up events, advertisement, and pop-up stands. BitBandy enables efficient event and inventory management, creating seamless transactions and a more streamlined experience. Building trust between buyers and sellers, and incentivises engagement through a reward-based system (Bandy Coins).
In addition, the platform provides a market for reselling un-used tickets saving millions of naira and limiting waste.
Key Contributions:
As senior Digital designer, i blended my skills together to create a digital experience that users
Led the end-to-end UX design for core product flows including ticket purchasing, event creation, and ticket resale
Conducted UX research to identify user pain-points and goals
Designed a multi-wallet system (Crypto, Naira, and Bandy Wallet) to support flexible and secure transactions
Integrated a token-based reward system to increase user engagement and retention
Collaborated with stakeholders and developers to align business goals with user needs
Integrating AI in content creation and storytelling
Website Audit and Updates
Copywriting; communicating the brand's features through descriptive storytelling across website
Illustrated and designed Brand mascot to be used in brand campaigns
Process & Approach
Adapting the Design Thinking framework approach, the design process focused on identifying user pain points and iterating towards scalable solutions.
Problem Framing & Discovery
Identified friction in existing ticketing platforms such as lack of trust in resale, fragmented payment systems, and poor user flows
Defined target users: event attendees and event organisers
User Experience Design
Mapped end-to-end user journeys for ticket purchase, resale, and event creation
Designed intuitive user flows to reduce cognitive load and simplify decision-making
Created wireframes and high-fidelity interfaces focused on clarity, accessibility, and usability
Product Thinking & System Design
Introduced a peer-to-peer resale system to enable users to securely sell unused tickets
Designed the Bandy Wallet ecosystem, allowing users to:
earn tokens through platform activity
transfer tokens between users
use tokens within the platform (non-withdrawable system)
Structured wallet interactions to maintain transparency, trust, and ease of use
Iteration & Validation
Continuously refined flows based on usability principles and heuristic evaluation
Ensured accessibility considerations aligned with inclusive design standards
Outcome & Impact
Simplified complex ticketing workflows into clear, user-friendly flows
Improved transaction transparency through a centralised wallet system
Increased potential user engagement through gamified incentives (Bandy Coins)
Delivered a scalable product experience that balances user needs, business goals, and technical feasibility
